Website Promotion: Article Marketing

Article Marketing is one of the more rewarding free internet promotion schemes out there. Article directories are hungry for content which can be redistributed. Thousands of webmasters then take this content and place it on their website. This article can contain a link to the writer’s website, and hence you receive a free one way link.

Not everyone has the time to market through article writing, but the results seem to be visible, and secure. There is always the possibility that the person taking the article will remove your name and claim it as their own, but the hope is that a number leave your link on it. This is a good way to boost your PageRank, as your URL will virally spread around the internet.
You don’t simply want to be writing articles for the sake of increasing your PageRank. You want to give the reader a reason to read more of your material. The article should be short, simple, and informative. It must make them need more information.

In order for your article to be a success, it has to be relevant to your area. Most people don’t want to be reading piles of material, so keep it brief, and make it original. Give your own spin on the topic to show that you aren’t regurgitating information that would make them want to close your window and search it on Google. That’s good that you’ve interested them in your topic, but what use is it if they’re off on Google where your site likely isn’t at the top of the list anyways.

When you write your article – make sure the title explains exactly what you’re talking about. No cliffhangers – unless you think it’s relevant. The more keywords are in your title, the better the article will do.

There are two ways you can get your Articles, and thus your website, out there:

1. Article Directories: Sign up. Here’s a list:

2. Newsletters: I won’t tell you where to go for this. You’ll need to look for websites in your topic which provide newsletters, and offer to give them content. The degree of success that you will get from this will vary, but it’s worth a try. Submit a few of your ‘best’ articles to several websites and see how you do.

Once you’ve got your articles nicely polished and ready for exposure, start posting on article directories all over the internet. You’ll be earning that traffic instantly.

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