Your Guide to Making Money with Adsense: Part I

Before you even think about using Adsense, there are a few basics we must run through. You can skip these if you feel they don't apply to you. But if you're already making money on Adsense I would highly recommend you read this useful guide anyways.

1. You must own or decide to make a website.
Not everyone is a webmaster, not everyone can create wonderful layouts and pages of their own with code, but pretty much everyone can make a website these days.

2. You must generate traffic to your website in order to give Adsense a chance at making you money. There are multiple ways of getting traffic. It can either be earned or bought. To earn it, you must obviously have good content, and lots of it. Your website must be 'sticky' in that the visitor has a reason to come back whether it's to sort through all of your material or to get updates. This is the way you go about maintaining traffic levels instead of busting your wallet. You don't have to, but you can add your website to directories and request link exchanges with other websites. And, you absolutely must make it easy for your viewers to find your website on search engines. But these are things for another day. The alternative is for those who are confident that an investment in marketing will bring them a sound response and net profits.

So you've got your site and you're ready to convert your traffic into earnings. Good job getting this far. It should be a cruise from here, right? You'd like to think so, but most people make careless mistakes in how they advertise on their website, and this is the place where you will find advice. Onto the Adsense tips!

Sites are limited to three units on a page so as to not overwhelm readers. Positioning is crucial. Studies show that the most viewed area of a page is toward the top and left (where the majority of English language writing begins). Placing ads right after the content or embedding them in the articles are also effective techniques. Google has examples of placement to guide you once you join AdSense.
Adsense allows you to customize the ad colors to match the look of your site. Use this ability to make the ads look like the rest of the links on your site and be sure to match the background color as well. Visitors will respond better as they see will give the text a chance instead of unconsciously rejecting them as advertisements. Most advertisers make the mistake of drawing the reader's attention to their ad with vibrant colours and perhaps an animation or sound. That certainly catches your eye, but does it make you want to buy something from them if you know they're just out to grab your attention? The customer feels better knowing that it was them who was interested in the actual content of the ad, not the flashy colors that drew them in.

1. Ads at the top of the page and on the left of the page perform better than any other ads.
2. Ads without background colour and borders perform better than ads within borders with background colour.
3. Ads within content pages perform better than any other ads.
4. A search box on every page gives you another chance for earning Adsense income.
5. Your link at the top of the ad should be blue like a normal
link, the ad should be black, and the URL should also be black so that it blends in with the ad copy. That makes the link stand out and gives you a better chance of someone clicking on it.
Stay tuned for Your Guide to Success with Adsense: Part II.

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