Your Guide to Making Money with Adsense: Part II

Although all of the ads are text ads, there are currently four layout options to select from. And although all four ad styles can be effective, the “skyscraper” ads placed toward the top right side of your page or the “Leaderboard” ads placed at the top of the page generally will provide a higher click-through rate than the other two styles.

However, each page is different and will produce different results. For this reason, you may want to test your pages and display the style that produces the highest click-through rate.

You are probably thinking the more links the increased likelihood that someone will click on the link, but the opposite is usually true. If a visitor visits your site/blog only to be inundated by ads, the likelihood that the visitor will stay on your site dramatically decreases. The visitor is looking for good content/information about the topic they are interested in, they don't want to see a slew of ads.

Another interesting placement of the ads comes with the Adsense for Content Link Unit. Reports have been made that a horizontal link unit below the banner does extremely well. What this sounds like, however, is that the user is confused into thinking the Ad unit is a menu for your website. This could have positive or negative results, however what is clear is that it yields strong profits and is in fact labeled by Google. Your call whether this will be a good idea. You should take notice that I am currently trying out this technique.

Some small pieces of useful advice:

Add a picture next to each Adsense ad. Choose some small pictures that are related to the subject of your blog/site and add them next to each Adsense ad in order to draw the viewer’s attention to an image which is clearly not an ad. This way the ads really blend into your site/blog.

Switch your account to the Onsite Advertiser Sign-Up setting. What this will do is remove the text below the ad which reads ‘Advertise on this Site’. Most people reading your ads will not be advertisers, they will be readers. Removing this text will make your ads blend in more – and this a higher Click-through rate (CTR). On the other end, advertisers to your website use Google Adwords to target their ads to your site. To sum it up, all the ‘Advertise on the Site’ button is meant for is to get more advertisers to sign up for Adwords.

I hope you enjoyed this edition of Adsense tips. Come back soon as I will go further into detail on ways to manually make money online via a website or blog.

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