At first glimpse Facebook appears to be a tough place to access users – after all, the only information Facebook provides about their users is whatever users are willing to give up – which often is as little as possible. Over the past year, Facebook has continued to develop their application platform which has been an effective way for advertisers and users to click.
However, if you’re reading my blog, you’re probably not in dire need of basic marketing tips. If you have the money it is entirely possible that Facebook will do most of the marketing work for you – they know their website best. As I have found, it is entirely possible to market on Facebook with no money and little knowledge of who your customers are.
These tactics may not be entirely effective, but they are worth a try. I will also say that the tactics I am trying with Facebook are in a moral grey area.
I have noticed, in discussion with friends of mine who use the service, that an overwhelming amount of men randomly add women. They simply flock to the search feature to find attractive women and add, then message them. Therefore, I see no fault in taking advantage of this as an invitation to be advertised to.
If you were to create a facebook account with an attractive – but believable display picture, and join a few networks, you should be able to have several people add you every week. If you make several of these accounts, you will have an even larger and ever increasing pile of contacts.
Unlike email, people who are contacted over facebook read everything sent to them. I am going to experiment, once I have my lists in place, of trying to refer my ‘contacts’ to websites using affiliate links, and see what happens. This is just a theory at the moment, but I like the fact that it’s a free of investment method of creating a list of people to advertise to.
According to many marketers who have tried to use Facebook’s advertising platform, it isn’t the most rewarding, and only works as a way to build an identity as a company. With the potential Facebook has, I’m going to try something new.
I will keep you all posted if it does or does not work – and I’d love to hear what you think.
